The Consistent Bookings Mastermind | Ina J Photography
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The Consistent Bookings Mastermind

Six months to build the repeatable, low-lift marketing system that keeps your pet photography business consistently booked at premium prices.

Know what to run. Build the system. Stop doing it alone.

Apply for the next intake

Applications reviewed within 48 business hours.

By the end of six months, you will have built, refined, and be actively scaling your pet photography business with the right coaching, systems, implementation, and accountability behind you.

Does any of this sound familiar?

When your bookings are reactive instead of reliable

"People in my market won't pay premium prices."
"I don't have a consistent marketing plan. It is definitely reactive."
"I never know what to post or what to say so I just post my photos."
"I get compliments all the time on my work but no one books."
"It's random and unpredictable. I never know where the next client is coming from."
"I don't like chasing and being salesy. That's not my thing."

Every single one of these thoughts points to the same three gaps: getting in front of the right people consistently, converting the ones who do show up, and actually following through on the plan instead of letting it stall when life gets busy.

And underneath all three sits the real problem: knowing what to do isn't the same as doing it, consistently, through a full season, while real life happens.

The Consistent Bookings Mastermind is built around all three to help you close your gap, and to keep you moving while you do.

Introducing

The Consistent Bookings Mastermind

The only group coaching created by a pet photographer and built specifically for pet photographers who are done with reactive marketing and ready to build a consistent premium pet photography business around the work they love.

Six months of education, accountability, and campaign reviews, so you stop figuring it out alone and start seeing it in your bookings.

This isn't another course

This is implementation support. The bridge between knowing and doing.

The Consistent Ideal Client Method

The workshop gets you started. The Mastermind is where you run it for real.

The Workshop builds one campaign

The Pet Photography Marketing System Workshop teaches the Consistent Ideal Client Method: Aligned Positioning, Magnetic Visibility, and building a business that attracts the right clients consistently. One campaign books one window.

Haven't done the Workshop? You don't need to. The full curriculum is inside the Mastermind as your foundation.

The Mastermind implements the system

The Mastermind is where you implement it and create intentional client experience. Six months of accountability and hands-on support while you run campaign after campaign in your real business, through a full season, with someone reviewing your work and keeping you moving.

A repeatable rhythm of campaigns is what makes bookings consistent.

The roadmap

Six milestones to a business that books consistently.

I built this because I kept watching good photographers run one campaign, get a result, and then stall. Every milestone is one thing that has to be true before your bookings get consistent, in the order it has to happen.

So by the end you have a business that fills season after season, and you always know what you are working on and why.

01Milestone 1

Quick Wins

Sharpen your ideal client, finalise your pricing, and run a past-client reactivation. So you get cash in the door while everything else is still being built.

02Milestone 2

Audits and Foundations

A numbers audit, an enquiry-to-delivery process audit, your annual plan and your 90 days. So you can see exactly where your enquiries are leaking instead of guessing.

03Milestone 3

The Repeatable System

Work your calendar season after season and run campaigns off your own template, with the passive marketing building underneath. So your third campaign takes a fraction of the time your first one did.

04Milestone 4

The Client Journey

Your consultation, your objections, your ordering appointment, mapped end to end. So every enquiry is handled well from first contact through to delivery, and fewer of them go quiet.

05Milestone 5

Profitability and Pricing

Raise your prices once the value is proven, with the numbers behind it. So a busy month is actually profitable, instead of just busy.

06Milestone 6

Outsourcing and Delegation

Team, AI tools and the SOPs underneath them. So the business stops sitting entirely on you and you can take a week off without everything stopping.

It is self-paced. Tell me what you have already built and we start you there. The program is six months either way.

What's inside

How pet photographers grow consistent bookings without the burnout.

The Mastermind combines education, accountability, and campaign review and feedback. Most pet photographers know a lot of what they need to do. What's missing is someone in their corner to review their work before it goes live, call out what's not moving, and keep things going when real life gets in the way.

1

Fortnightly group coaching calls with hot seats

Every two weeks, live on Zoom, with call times that work for both US and Australian time zones. You bring your real questions, your actual campaigns, and your current roadblocks. You get direct, specific feedback for your business. All calls are recorded.

2

Campaign reviews before you launch

Submit your landing page, email sequence, ad copy, or social posts before anything goes live. You'll get a personalised video back with specific notes on what's working, what to sharpen, and what to change. No more second-guessing. No more posting and hoping.

3

Campaign planning and marketing direction

So you're not guessing what to do next and always have a clear move to make. No more staring at a blank content plan, or deciding between three campaigns and doing none of them.

4

Business audits, whenever you need one

Submit whenever you want one. A structured look at the part of your business that needs the most attention right now. Website. Pricing. Portfolio. Marketing strategy. So you can see what's working, what isn't, and where to focus.

5

Real-time troubleshooting and idea support

When something isn't working, you fix it quickly instead of abandoning it. Most campaigns fail because people stop them too early. You'll have someone to help you decide what's worth fixing and what to leave. The wobbles don't wait for the next Zoom. You're about to post something and you want a second opinion. Or you've got a quick question before you send an email. The group Telegram chat is where you get a fast-gut check or decision when you need one. 24 hour response on business days. This is where you have access to me in between calls.

6

Mindset support when doubt creeps in

So you don't talk yourself out of campaigns that would have worked if you'd stuck with them. This part of the work matters more than most people admit, and you'll have space to name it and move forward anyway.

7

Your Kickoff Call

A 60-minute group call within two weeks of joining. You leave knowing which milestone you are starting at, what your first 30 days are, and with your first hot seat already booked onto a named call. So belonging is scheduled, not hoped for.

8

My Marketing Templates Library

Landing pages, email sequences, press releases, Canva templates and more, straight from my own studio. So you're not starting from scratch every time you launch.

9

Custom AI tools library

Built specifically for pet photographers and updated regularly as I build new tools in my own studio. Campaign builders, email wizards, client journey scripts, and more.

10

The full Marketing System curriculum

The complete Workshop curriculum sits inside the Mastermind as your foundation. If you haven't done the Workshop, this is where you build your repeatable marketing system and marketing calendar. If you have, it's there to revisit whenever you need a refresher.

11

Guest expert masterclasses and workshops

Every past masterclass stays in the classroom for you, and you get any workshop or masterclass I run while you are in the Mastermind. Chelsea Quint, a fractional CMO, ran ours on positioning and messaging: how to sell something people want but don't need. Others have covered designing a website for decisions, and Pinterest for photographers.

Seen, trusted and awarded across the industry.

Sony Australia Brand Advocate 2023 Australian Small Business Champion Award 2021 Local Business Awards $305K revenue in 2025 Still shooting, still in the business
Member results

These are photographers who showed up, did the work, and built real things.

In their own words, exactly as they said them.

Booked out spring, summer and autumn S

From going in circles to fully booked, three seasons running

Sharon Canovas, Canovas Pet Photography, Hamilton, Ontario

Watch Sharon

Listen to Sharon

"I would just post something and hold my breath and hope for the best. And I wasn't getting great results."
"I have no regrets in joining. I've been very successful in booking my spring, summer... and now fall."
"To me, it's one of the best investments I've ever done for my business."
  • Fully booked for spring, then summer, then autumn
  • 12-month marketing calendar mapped
  • Winter campaigns launched
  • Pop-up events running
Two billboards. 400-person event. S

Visible everywhere in her community

Stacey Sherman, BarkHop Studio

"I can't imagine not doing your mastermind."
"Motivation and confidence, those are the two catch words for the mastermind."
"It's just so great to have a community who understands what I'm talking about... it's a safe space."
  • Ran "Strut Your Mutt", a community event with 400 people, 200 dogs and 30+ vendors
  • Her work on two live local billboards
  • 19 sessions booked from her book project
  • Opening a second studio space
Global News, radio, and sales landing A

No enquiries in June. Her own email funnel by August.

Aubri Poon, Aubri Poon Photography, Calgary

Watch Aubri

"I never would have done this if you did not inspire me to do this."
"You really pushed me to do email automations and an email drip campaign... I've had three people outside of the winners contact me for the special offer session."
"I had sent out the press releases and you teach this in your mastermind, I never would have even thought to do a press release, like honestly."
  • Built her own email drip campaign and funnel, two months after saying she had no enquiries to work with
  • Featured on Global News and local radio, both of which she asked for herself
  • Ordering appointments landing: $2,500, $2,500, $1,500 and $700 so far, with more still to run
  • Started the year with no repeatable lead source after losing her main one
$9,000 USD single sale Y

From maxed out at $1,500 to a studio of her own

Yunet Solorzano, Olive and Fable Pet Photography, Washington

"One of the main things that attracted me to working with her was that Ina is still working in our genre, in our business world. She's out there doing the work. She's not only coaching."
"I thought I was going to have a hard time going from one on one coaching to a group style coaching but I am actually loving it, it is like the best of both worlds."
"I know for a fact I would not have a studio space right now if I had not met you last year."
  • Opened her own commercial fine-art studio
  • A single sale of $9,000 USD
  • Now runs a marketing system with business-to-business collaborations
Custom AI tools, built with her J

Support she hasn't found anywhere else

Jo Lyons, NSW, Australia

"Ina's a whiz at AI and building tools for the business. So what she'll do, she'll go and build a tool, learn how to do it, implement it in her own business, and then she'll share it with us and help us build it easily in our own business as well and support us in getting that up and running. So this is stuff that I've never had with any other coaching group."
"This is the one that I feel most comfortable in. It's very supportive. And I just really love it."
Over $7,700 from one lead S

One organic lead. One premium sale.

Suzy, Mastermind member

"I had an organic lead from Google that ended with over $7,700 sale. I'm still a bit shocked."
Why the Consistent Bookings Mastermind

The gap between the business you have and the business you want is consistency.

You already have paying clients and a proven craft.

Six months from now, you can still be guessing which campaign to run and why your bookings feel unpredictable. Or you can have a repeatable system that makes the quiet months shorter and the busy months more reliable.

Everything inside this mastermind is built around pet photography. Not generic business advice you have to translate into your world. Your campaigns, your pricing conversations, your client journey, your market.

And the timing matters. The next six months cover the busiest booking season of the year. You can head into it the way you always have, or with a system, a plan, and someone reviewing your work before it goes live.

Is this for you?

A small, serious group. Not a giant program where you're just a number.

The Mastermind is for you if:

  • You have an established business, your work is great, you know your ideal client, and your bookings are still inconsistent
  • You have half-finished ideas, or campaigns you meant to launch months ago because you were overthinking them
  • You want personalised feedback on your actual campaigns, not generic advice that doesn't account for your market
  • You're ready to commit and do the work, you just need someone in your corner to support you through implementing and keep you accountable
  • You value a small group where everyone supports each other

This is not for you if:

  • You want someone to do the marketing for you, rather than learning how to run it yourself
  • You just want a magic button that instantly brings you bookings
  • You're not willing to take action and implement
  • You only want to sell digital files, or you're not interested in building a premium photography business
Ina Jalil, pet photographer and coach
Hi, I'm Ina, your coach

I teach what I'm doing right now.

I run a pet photography studio in Canberra, Australia. I still shoot, still run campaigns, and still test everything I teach in my own business. My clients invest between $1,500 and $5,000+ per session.

When I tell you a campaign works, it's because I ran it last month. Not five years ago.

And I've built my studio year on year. From $40K in my first year to $305K in year six. That growth came from the same repeatable marketing system this mastermind helps you build.

Year 1$40K Year 2$90K Year 3$190K Year 4$240K Year 5$285K Year 6$305K

I've also invested over $20,000 USD in my own education this year alone. I know what it costs to back yourself. And I know that the difference between photographers who build real businesses and photographers who stay stuck is almost never skill. It's support, accountability, and someone who can see your business clearly when you're too close to it.

$1,500 to $5,000+
What my clients invest per session
$38K
In sales from $400 in ad spend
The investment

Six months. Three ways to pay for it.

If your average client invests $2,000 per session, two additional bookings over six months covers your investment. That's the floor of what's possible with this kind of support.

Most popular

Pay in Full

USD $3,000
Approx. AUD $4,620
  • Six months in the Mastermind
  • Full Marketing System curriculum included
  • 90-Minute Growth Planning Session, one to one, after your Kickoff Call. Use it to map your first campaign, go deep on your pricing, or tackle whatever is sitting between you and your first result.
  • Your rate locked in for as long as you stay

Six payments

USD $590/month
6 payments. Total USD $3,540. First payment upfront.
  • Six months in the Mastermind
  • Full Marketing System curriculum included
  • Your rate locked in for as long as you stay

Ten payments

USD $390/month
10 payments. Total USD $3,900. First payment upfront.
  • Still six months in the Mastermind, spread over ten payments so the monthly number is smaller
  • Full Marketing System curriculum included
  • Only available if you join by 30 September
Yes I'm In!! Apply Now.

Whichever option you choose, it is the same application.

The program is six months whichever way you pay. The ten-payment option spreads the cost over ten months, it does not extend the program.

The guarantee

Give it 30 days. If it's not the right fit, I'll refund you in full.

Show up. Engage. Start implementing. If after 30 days it's genuinely not the right fit, I'll refund your investment in full. No hard feelings.

After that, you're committing to the full 6 months. This work takes time, and I want to help you actually build and run your system properly, not just dip in and out when you feel motivated.

Questions you might be sitting with

Asked and answered, honestly.

What if I can't make the live calls?

The calls run fortnightly on Zoom, at times that work for both US and Australian time zones, and every call is recorded. And the support between calls is built to work asynchronously. Campaign reviews come back as personalised videos, and the group chat has a 24-hour response window on business days.

So you can get feedback and results without ever coming to a call live. If you can come, that's a bonus.

I've done courses and workshops before and didn't get what I was hoping for. How is this different?

That's exactly the gap this is built for. Courses give you information. The Mastermind gives you implementation. Someone reviews your actual landing page, your actual emails, your actual campaign, before it goes live, and helps you fix what stalls.

If your pattern has been "I learn it, then I need to implement, and that's where it falls over", this is the implementation layer. Not more content to consume alone.

Will I actually get personalised attention in a group?

Yes, and it's built into the structure, not left to chance. Hot seats on every fortnightly call. Personalised video reviews of your campaigns before they launch. Business audits whenever you need one. A group Kickoff Call within two weeks of joining, and if you pay in full, a 90-minute Growth Planning Session with me, one to one. And the group chat for the moments between calls when you just need a quick response.

How do I know it will pay for itself?

I can't promise your results, because they depend on your effort and your market. Here's the maths instead. If your average client invests $2,000, two additional bookings across the six months covers the full investment.

And you're covered by the 30-day guarantee. Show up, engage, start implementing, and if it's genuinely not the right fit after 30 days, you get a full refund.

When would I start?

Applications are reviewed within 48 business hours. Once you're accepted, you'll get a payment link, and your Kickoff Call is booked within two weeks of joining. You'll leave that call with your milestone, your first 30 days and your first hot seat already scheduled.

Ready to apply?

Here's what happens next.

01

Fill in the short application

Tell me a bit about your business, what's going on with your bookings right now, and why this feels like the right next step.

02

If it's the right fit, I'll send you the link to join

A simple yes or no, and no sales call. If you have questions first, email me and ask me anything.

03

You'll get onboarded and know exactly what to do next

Starting with your Kickoff Call, within two weeks of joining. So you can stop overthinking and start building.

Mastermind Application Form

Applications reviewed within 48 business hours. Once you're accepted, you'll get a payment link which needs to be completed within 48 hours.

You do not need another year of half-finished ideas.

You need a simple plan, support while you build it, and someone to help you keep moving on your way to consistent bookings and the kind of revenue you want, without burnout.

That's what this is.

Apply for the next intake

Questions? Email [email protected] and ask me anything.

Ina J Education - Pet Photography Coaching. inajphotography.com/for-photographers

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